与客户和潜在客户进行沟通，以创造销售机会。通过替代媒体和网络渠道接触现有和潜在客户，除了冷电话/电子邮件。 Communicating with customers and prospects with the intent of creating sales opportunities. Reach out to existing and prospective customers through alternate media and networking channels, apart from cold calling/emailing.