在数据库中创建和更新客户和他们购买的产品的记录。此过程元素要求组织维护客户及其购买的数据库。这样的主文件可用于确保客户接触点、提高客户满意度、探索交叉销售机会和识别未来趋势。该数据库将包括有关该组织客户的个人详细信息的一些详细信息以及对所售产品的跟踪。 Creating and updating a record of customers and the products being purchased by them in a database. This process element requires the organization to maintain a database of customers and their purchases. Such a master-file can be used to ensure customer touch point, enhance customer satisfaction, explore cross selling opportunities, and identify future trends. This database will include several particulars about the personal details of the organization's customers and a tracking of the products being sold.