定义对当前产品/服务的潜在改进，以利用市场预期的转变。确定如何修改现有的产品/服务系列——通过增强个别解决方案或全面翻新——以利用市场上的现有机会。 Defining potential enhancements to current products/services in order to take advantage of a shift in market expectations. Identify how the existing line of products/services may be revised--through enhancements to individual solutions or across-the-board renovations--in order to capitalize on present opportunities in the market.