为产品/服务概念的设计、开发和评估分配资源。为开发新的和/或修订的产品/服务分配资金、人员和时间。开始设计潜在的新产品/服务概念，这些概念已被优先考虑并选择用于进一步开发。 Allocating resources to the design, development, and evaluation of product/service concepts. Allocate funds, personnel, and time for developing the new and/or revised products/services. Begin to design the potential new product/service concepts that have been prioritized and selected for further development.