准备业务级业务案例和技术可行性评估，以推进产品/服务项目。权衡设计、开发和评估入围产品/服务概念的成本和收益。准备一个商业案例来证明产品/服务项目的合理性。进行技术评估，以确保组织拥有进一步发展这些概念的技术知识和资源。 Preparing a business-level business case and a technical feasibility assessment in order to move the product/service projects forward. Weigh the costs and benefits of designing, developing, and evaluating the shortlisted product/service concepts. Prepare a business case to justify the product/service projects. Conduct a technical appraisal to ensure that the organization has the technical know-how and resources to further develop these concepts.