将可量化的指标附加到市场中已识别的机会。计算通过提供现有产品/服务可以获得的近似价值的估计数字（即，可以在市场上获得的经济利益的程度）。 Attaching quantifiable indicators to opportunities that have been identified in the market. Compute estimated figures of the approximate value that can be captured with the provision of existing products/services (i.e., the extent of financial benefits that can be reaped in the market).