评估所有营销渠道的属性,并评估这些渠道中的关键合作伙伴。仔细检查所有可用营销渠道的各种特征,例如使用它们的成本、影响的持久性、对组织产品/服务的适用性、周转时间、中间商的参与和转化率。分析营销渠道中的关键合作伙伴,包括与组织相关的合作伙伴;评估他们的能力、他们的业务规模和范围、所提供支持的质量等。
Assessing the attributes of all marketing channels, and evaluating the key partners in those channels. Closely examine the various characteristics of all available marketing channels such as the cost of using them, durability of impact, applicability to the organization's products/services, turn-around time, involvement of middlemen, and conversion rate. Analyze key partners in the marketing channels including those who have been associated with the organization; evaluate their capabilities, the scale and scope of their operations, quality of support provided, etc.
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PCF ID | 10126 |
指标可用 | N |
名称(英文) | Evaluate channel attributes and potential partners |
级别 ID | 3.2.3.6 |