估计客户忠诚度以及他们在其生命周期内对收入的平均贡献。使用指标来量化客户对组织产品的承诺，例如更换品牌/供应商的趋势、回头客的数量/比例，以及使用多种可替代产品的客户数量。 Estimating customer loyalty and the average contribution made by them to revenues, over their lifespan. Use metrics to quantify the commitment of customers to the offerings of the organization, such as measures of tendency to switch brands/providers, number/proportion of return customers, and the number of customers using multiple substitutable offerings.