为组织成就设定目标。这包括组织的目标是实现什么，以及它希望如何管理单个合作伙伴和整个联盟。立即设定长期目标，包括收入目标、市场渗透率、客流量和地理覆盖范围。 Setting targets for organizational achievement. This includes what the organization aims to achieve from and how it wishes to manage both the individual partners and the alliance as a whole. Set immediate through long-term goals including revenue targets, market penetration, footfall numbers, and geographical coverage.