确定组织的方向和愿景。这涉及定义业务概念和长期愿景，以及制定业务战略和管理战略计划。此类别中的流程侧重于创建愿景、使命和战略目标，并最终创建措施以确保组织朝着期望的方向前进。 Establishing a direction and vision for an organization. This involves defining the business concept and long-term vision, as well as developing the business strategy and managing strategic initiatives. Processes in this category focus on creating a vision, a mission, and strategic objectives, and culminate in creating measures to ensure that the organization is moving in the desired direction.