创建具有长期适用性的组织业务活动和战略愿景的概念框架。侦察组织的内部能力以及客户的需求和愿望，以确定可用于推进组织业务活动概念结构的契合度。根据相关外部性和市场格局的大规模变化进行分析。 Creating a conceptual framework of the organization's business activity and strategic vision with long-term applicability. Scout the organization's internal capabilities, as well as the customer's needs and desires, to identify a fit that can be used to advance a conceptual structure of the organization's business activity. Conduct analysis in light of relevant externalities and large-scale shifts in the market landscape.