确定与组织具有中长期相关性的大规模宏观经济变化和趋势。审查直接和更大的经济生态系统，以确定影响组织的广泛运动。例如，在附近检查组织价值链中主要供应商/供应商的股票价格。在更大的经济生态系统中，根据地理分布进行分析，探索利率、税收结构、油价和失业率等因素。 Determining large-scale macroeconomic shifts and trends, with medium to long-term relevance for the organization. Vet the immediate and the larger economic ecosystem to identify broad-based movements that affect the organization. In the immediate vicinity, for example, examine the stock price of key vendors/suppliers in the organizational value-chain. In the larger economic ecosystem, analyze according to geographical distribution where factors such as interest rates, taxation structures, oil prices, and unemployment rates are explored.