评估组织外部但可能影响其运作的所有力量、实体和系统。分析宏观经济形势中影响深远的趋势，评估竞争，评估技术变革，并确定关注的社会和生态问题。创建对外部性的全局理解，在各个方面具有足够的深度。 Assessing all forces, entities, and systems that are external to an organization but can affect its operation. Analyze far-reaching currents in the macroeconomic situation, assess the competition, evaluate technological changes, and identify societal as well as ecological issues of concern. Create a big-picture understanding of externalities, with sufficient depth across individual aspects.