调查关键市场特征和客户特征，使用定性和定量措施来捕捉相关方面。提炼使组织能够捕获客户需求和需求的关键成分 [19946]，以及评估客户需求和需求 [19947]。通过定义选择参数和设置配额来进行标准化评估。 Investigating key market features and customer characteristics, using qualitative and quantitative measures to capture relevant aspects. Distill key ingredients that allow the organization to Capture customer needs and wants [19946], and Assess customer needs and wants [19947]. Conduct standardized appraisals by defining selection parameters and setting quotas.