识别和检查使组织在市场中脱颖而出的关键属性以及强调其运营核心的关键属性。考虑组织如何运作。反思有形和无形方面，以发现关键相关性和这些属性之间的相互作用。让高级管理人员根据管理和运营人员的意见进行分析。 Identifying and examining key attributes that differentiate the organization in the market and those that underscore the core of its operations. Consider how the organization functions. Reflect over tangible and intangible aspects in order to spot critical correlations and the interplay between these attributes. Have senior executives conduct the analysis, with input from management and operational personnel.