对组织的内部技能和资源进行审查，以全面了解内部能力。评估组织的能力，以推进有利的方面并消除不利的方面。在活跃于市场的力量和参与者的背景下确定协同关联，并考虑所有外部因素。 Undertaking a review of the organization's in-house skills and resources in order to create a big-picture understanding of internal capacities. Assess the organization's capabilities in order to advance the advantageous and weed out the detrimental aspects. Identify synergic associations within the backdrop of the forces and players active in the market, and take into account all externalities.