确定具有战略意义的能力和能力集合，使组织在市场上脱颖而出。识别独特的属性，包括独特的技能和资源及其在市场上的品牌和服务。让高级管理人员和管理人员评估能力，以进一步将这些能力发展为独特的商业价值主张。 Determining a strategically significant aggregate of competence and capacities that differentiates the organization in the market. Identify distinguishing attributes including unique skills and resources and its brand and services in the marketplace. Have senior executives and management personnel assess competencies in order to further develop these capabilities into distinct commercial value propositions.