识别一组定义客户人口统计和行为模式的特征。此外，使用角色评分来围绕角色设计您的营销策略，并衡量和优化您与按特定角色分类的联系人的交互。 Identifying a set of characteristics that define the demographic and behavioral patterns of the customer. Further, use persona scoring to design your marketing strategies around personas, and measure and optimize your interactions with the contacts classified by a certain persona.