建立组织如何以一致、有效的方式对待客户的方向和愿景。客户体验愿景的关键属性包括情感联系、承诺和期望、令人信服的价值主张以及易于理解组织的行为。 Establishing a direction and vision on how the organization behaves towards customers in a consistent, effective way. The key attributes for customer experience vision consists of emotional connection, commitments and expectations, compelling value proposition, and ease of understanding the organization's behavior.