详细说明与开发和管理产品和服务的概念相关的实践和程序。这些反映在治理和管理产品/服务开发计划 [19696]、生成和定义新产品/服务理念 [19698] 和开发产品和服务 [10062] 的过程组中。 Detailing practices and procedures related to the concept of developing and managing products and services. These are reflected in the process groups Govern and manage product/service development program [19696], Generate and define new product/service ideas [19698], and Develop products and services [10062].