包括识别和捕获新产品/服务要求或对当前产品/服务的潜在改进。与供应链成员合作，以确保需求中定义的内容的可行性。例如，具有供应链目前无法满足的制造要求的产品需要公司决定升级制造能力或放弃新产品。必须考虑企业级的影响和需求。根据最终产品或服务的性质，这些要求通常被定义为一组影响产品开发决策的能力，例如可用性或可靠性。 Encompassing the identification and capture of new product/ service requirements or potential improvements to current products/services. Collaborating with members of the supply chain to ensure the feasibility of what is being defined in the requirements. For example, a product with manufacturing requirements that supply chain cannot currently fulfill requires a corporate decision to either upgrade manufacturing capabilities or abandon the new product. Enterprise-level effects and needs must be considered. Depending on the nature of the final product or service, these requirements are often defined as a set of abilities, such as availability or reliability, that influence product development decisions.