进行定性和定量研究,以确定新开发的产品/服务与客户之间的契合度。对新产品/服务进行外部测试,然后对其进行改进以最大限度地提高客户的接受度。通过开展调查、焦点小组、访谈和详细研究,收集来自潜在客户和目标人群的反馈。争取公共关系或市场研究组织等专业服务。
Conducting both qualitative and quantitative studies to determine the fit between the newly developed products/services and the customers. Conduct external tests of the new product/service, and then refine them to maximize the customer uptake. Gather feedback from prospective customers and targeted populations by conducting surveys, focus groups, interviews, and detailed studies. Enlist professional services such as public relations or market research organizations.
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指标可用 | N |
PCF ID | 10094 |
名称(英文) | Conduct customer tests and interviews |
级别 ID | 2.3.2.2 |