通过针对产品测试市场，扩展在产品开发生命周期早期进行的市场分析。这种深入分析的结果将帮助组织最终确定产品/服务特性和技术要求，并确定支持市场交付的制造和交付过程中任何需要的变化。为了准备一份详细的市场研究，以说明全球环境的任何变化，组织可能希望与潜在和现有客户进行一系列访谈、研讨会和焦点小组。 Expanding on the marketplace analysis that took place earlier in the product development lifecycle by testing the market against offerings. The results from this in-depth analysis will help the organization finalize product/service characteristics and technical requirements and also identify any needed changes in the manufacturing and delivery processes that support market delivery. To prepare a detailed market study that accounts for any changes in the global environment, the organization may want to conduct a series of interviews, workshops, and focus groups with potential and existing customers.