通过适当权衡潜在客户的反馈与成本效益分析，最终确定新产品/服务的特征，以产生有利可图的业务主张。根据在进行客户测试和访谈 [10094] 期间收集的反馈和见解，改进新开发的产品/服务的属性。重新审视高级业务案例，以根据预期收益证明分配给产品/服务项目的资源是合理的。 Finalizing the characteristics of new products/services by appropriately weighing feedback from prospective customers against a cost-benefit analysis in order to produce a profitable business proposition. Refine the attributes of the newly developed products/services, in light of the feedback and insights collected during Conduct customer tests and interviews [10094]. Revisit the high-level business case to justify the resources assigned to the product/service project against the anticipated benefits.