确定要针对营销产品/服务的客户群体的一部分。在客户群体中为有针对性的营销活动创建细分，从而提高营销支出的有效性。确定正确的客户群，制定有效的营销信息，并有效地进行沟通。确定最优定价组合。考虑市场细分研究的专业服务协助，并由营销/销售职能部门进行协调和监督。 Identifying a section of the customer population to target for marketing products/services. Create segments within the customer population for targeted marketing campaigns, which increase the efficacy of marketing outlay. Determine the right customer segments, craft effective marketing messages, and efficiently communicate them. Determine the optimal pricing mix. Consider assistance from professional services for market segmentation studies, with coordination and oversight from the marketing/sales functions.