收集有关市场和客户的情报。仔细检查各种市场和客户群的固有属性和集体行为。跟踪市场趋势。确定是什么驱使客户做出购买决定，以识别市场机会。 Gathering intelligence on the market and customers. Closely examine the inherent attributes and collective behavior of the various market and customer segments. Track trends in the market. Determine what drives the customers to make purchasing decisions in order to identify opportunities in the market.