检查与组织的产品/服务相关的大规模变化和趋势。审查工业和更大的市场格局，以确定可能对组织产品/服务的吸收产生直接或间接影响的广泛运动。检查类似产品的市值、提供竞争产品/服务的组织的盈利能力、组织价值链中主要供应商/供应商的股价、组织产品/创新活动的速度和规模等。服务类别、原材料的价格和可用性，以及类似产品/服务的保质期。进行初级和次级研究，并考虑寻求专业服务。 Examining large-scale shifts and trends, with relevance to the organization's products/services. Vet the industrial and larger market landscape to identify broad-based movements that could have a direct or tangential impact on the uptake of the organization's products/services. Examine, among other things, the market capitalization of similar products, the profitability of organizations offering competing products/services, the stock price of key vendors/suppliers in the organizational value-chain, the rate and scale of innovation activity in the organization's product/service category, the price and availability of raw materials, and the shelf-life of similar products/services. Conduct primary and secondary research, and consider enlisting professional services.