检查竞争组织的优势和劣势。评估竞争组织的产品、产品战略、营销和交付渠道等。分析竞争和替代产品的可用性体验、耐用性、USP 和其他关键属性。收集竞争情报，并考虑寻求专业服务。 Examining the strengths and weaknesses of competing organizations. Assess competing organizations for offerings, product strategy, marketing and delivery channels, etc. Analyze the usability experience, durability, USP, and other key attributes of competing and substitute products. Gather competitive intelligence, and consider enlisting professional services.