考虑到组织的能力，了解市场和客户以确定正确的资本化机会。辨别市场和客户的趋势和转变。通过收集有关不同市场/客户细分的各种属性的情报，确定与组织能力和战略密切匹配的正确市场机会。 Making sense of the market and customers to identify the right opportunities to be capitalized, given the organization's competencies. Discern trends and shift in the market and customers. Identify the right market opportunities that fit closely with the organization's capabilities and strategy by gathering intelligence on various attributes of different market/customer segments.