定义组织的产品/服务为客户解决的问题，从而确定他们在市场中的定位。从客户的角度细化产品/服务概念。简明扼要地概述组织的产品为客户解决的问题，说明为什么客户应该购买产品或使用服务。定义产品的独特价值。 Defining problem(s) that the organization's products/services solve for the customers, thereby determining how they are positioned in the market. Refine the product/service concepts from the perspective of customers. Succinctly outline the problem the organization's offerings solves for the customers, making a case for why the customer should buy a product or use a service. Define the offering's unique value.