提炼组织产品的属性以定义其对客户的价值主张。从客户需求的角度，根据交付的价值明确定义产品套件。使用最小可行产品等技术，根据目标细分市场验证交付给客户的利益。为各自的产品/服务定位品牌，使其符合其独特的价值主张并与客户需求保持一致。 Refining the attributes of organizational offerings to define their value proposition for the customer. Clearly define the suite of offerings in terms of the value delivered, from the perspective of what the customer desires. Validate the benefits delivered to the customers against target market segments, using techniques such as minimum viable product. Position brands for the respective products/services, in line with their unique value proposition and aligned with customers needs.