提高产品/服务对目标客户的吸引力，并围绕这些功能创建独特的品牌投影。为这些客户群识别并增强那些增强这些产品的吸引力的产品/服务功能。通过明确指定这些产品/服务的相关性和可取性来强调交付给客户的感知价值。一旦明确了组织的产品如何满足客户的期望或提供特定的利益，就可以围绕这些利益定位品牌。 Boosting the attractiveness of products/services to the targeted customers, and creating a unique brand projection around these features. Identify and enhance those product/service features that reinforce the attractiveness of these offerings, for these segment of customers. Underscore the perceived value delivered to the customers by clearly specifying the relevance and desirability of these products/services. Once it has been clarified how the organization's offerings meet the customer's expectations or deliver specific benefits, position the brands around these benefits.