验证组织产品交付的感知价值对目标客户群的可取性。证实通过组织的产品为客户带来的利益的价值。通过收集反馈（使用预告演示、调查、访谈、初步研究和客户案例研究），根据目标细分证明价值主张的合理性。证实组织产品的好处。 Validating the desirability of the perceived value delivered by the organization's offerings, to the targeted customer segment. Substantiate the value of the benefits accrued to the customers through the organization's offerings. Justify the value proposition in light of the targeted segments by gathering feedback (using teaser demonstrations, surveys, interviews, primary research studies, and customer case studies). Corroborate the benefits of the organization's offerings.