创建一个框架，在确定单个产品的价格时允许采用统一的方法。为确定特定产品/服务的定价制定蓝图。制定考虑生产/服务成本、价格敏感性、产品生命周期和竞争/替代产品价格的指导方针。 Creating a framework that allows for a uniform methodology while determining the price of individual offerings. Devise a blueprint for establishing the pricing of specific products/services. Create guidelines that factor in the cost of production/servicing, price sensitivity, product lifecycle, and the price of competing/substitute products.