创建与客户感知的产品/服务的利益相一致的定价策略和机制。制定可以指导产品/服务定价的战略课程和方法。充分利用客户价值主张，平衡组织内不同部门的期望，同时实现最大的投资回报率。 Creating a pricing strategy and mechanism that aligns with the benefits of the products/services, as perceived by customers. Chart a strategic course and a methodology that can guide the pricing of products/services. Draw heavily from the customer value proposition, and balance the expectations of different divisions inside the organization, while delivering the maximum ROI.