确定通过营销实现的目标。创建定性和定量目标。建立指标以跟踪绩效（针对单个市场细分 [10109] 和针对目标细分的渠道 [10129]）。争取营销主管确定营销重点和相关措施。 （建立这些目标、目的和指标的决定建立在制定营销战略 [10102] 中，并从当前的优先事项和组织战略中获取线索。） Determining what to achieve by marketing. Create qualitative and quantitative targets. Establish metrics to track performance (for individual Market segments [10109] and Channels for target segments [10129]). Enlist the head of marketing to determine marketing priorities and the related measures. (The decision in establishing these goals, objectives, and metrics is founded in Develop marketing strategy [10102] and takes cues from current priorities and organizational strategy.)