制定向客户推销产品的具体计划。该流程组包括制定预算、识别和开发媒体、为产品和服务定价、管理包装、管理营销内容和促销活动、跟踪和响应客户洞察力以及在“制定营销战略”中建立的监控措施的流程。此外，在此过程组，组织对早期过程中制定的计划采取行动。在这里，营销和客户与任何支持材料一起被管理和衡量。 Creating specific plans to market offerings to customers. This process group includes processes for making budgets, identifying and developing media, pricing products and services, managing packaging, managing marketing content and promotional activities, tracking and responding to customer insight and monitoring measures established within �develop marketing strategy.� Additionally, in this process group, organizations take action on plans made in earlier processes. Here, marketing and customers are managed and measured along with any supporting materials.