计算营销组织的产品/服务组合的总成本。计算向客户推广、销售和交付组织的产品/服务所需的总支出。考虑获得客户并维持与他们的关系的所有成本。包括促销活动、仓储、交易成本和组织产品分发所需的费用。 Calculating the total cost of marketing the organization's portfolio of products/services. Calculate the total outlay needed for promoting, selling, and delivering the organization's products/services to customers. Account for all costs to acquire customers and sustain a relationship with them. Include the expenses needed for promotional actives, warehousing, transactional costs, and distribution of the organization's offering.