根据业务范围的战略前景，为组织的营销工作制定预算。根据整体业务战略制定资源分配计划，以实现营销战略。做出成本假设；根据这些活动的成本/费用计算来自营销活动的估计总收入。预测投资回报。将成本归因于适当的营销活动，例如促销活动、广告、营销传播、公关活动、人员和办公空间。争取财务和营销职能。 Creating a budget for the organization's marketing efforts, in line with the business-wide strategic outlook. Create a plan to distribute resources for achieving the marketing strategy in light of the overall business strategy. Make cost assumptions; calculate the estimated total revenue from the marketing activities against the costs/expenses of these activities. Forecast the return on investment. Attribute costs to the appropriate marketing activities such as promotional campaigns, advertising, marketing communications, PR campaigns, personnel, and office space. Enlist the financial and marketing functions.