估算推广、销售和分发组织的产品/服务所需的支出。将营销所需的所有活动的费用加起来，例如促销活动、广告、营销传播、公关活动、雇用技术人员和办公空间。 Estimating the outlay required for promoting, selling, and distributing the products/services of the organization. Add up the expenses of all activities necessitated in marketing, such as promotional campaigns, advertising, marketing communications, PR campaigns, employing skilled personnel, and office space.