概述所有促销活动的概念框架，以创建总体愿望并确保一致性。制定运行促销计划和设计相关活动的计划，以提高知名度或销售。确定组织如何量化希望从这些活动中实现的目标、组织愿意发布的信息类型、组织希望采用的渠道等。 Outlining a conceptual framework for all promotional activity in order to create an overarching aspiration and ensure consistency. Create a plan for running promotional programs and designing the associated activities in order to increase visibility or sales. Determine how the organization quantifies what it wishes to achieve from these activities, what sort of messages the organization comfortable publicizing, what channels the organization wishes to employ, etc.