概念化、测试和执行产品/服务/品牌促销。促销活动启动后,随着组织调整促销活动的部分内容或选择在未来活动中使用促销活动中学到的想法或经验,此过程将继续进行。在此过程中还根据组织措施评估晋升的绩效。尽早确定您是否需要第三方帮助进行促销。购买清单、咨询社交媒体专家、雇用季节性员工或支付额外研究费用。
Conceptualizing, testing, and executing product/service/brand promotions. Once a promotion has launched, this process continues as the organization tweaks parts of the promotion or chooses to use ideas or lessons learned during the promotion in future activities. The promotion�s performance according to organizational measures is also evaluated in this process. Determine early on whether you need third party help with promotion. Purchase lists, consult with social media experts, hire seasonal staff, or pay for additional research.
|
|
PCF ID | 20010 |
指标可用 | N |
名称(英文) | Develop and manage promotional activities |
级别 ID | 3.3.4 |