为一部分客户开发中心信息。制作简洁的陈述，围绕市场上的紧迫问题定位单个产品/服务的价值主张，从而显示组织的产品如何适合客户。 Developing the central messages for a segment of its customers. Craft concise statements that position the value proposition of individual products/services around the pressing concerns in the market, thereby showing how the organization's offerings are the right fit for the customers.