确定合适的受众来指导营销工作。确定要定位的特定客户群。在微观层面发现合适的客户群。使用细分分析等技术，根据某些人口统计或行为属性对整个人口进行切片。 Determining the appropriate audience to direct marketing efforts at. Identify the particular group of customers to target. Discover the appropriate customer groups at a micro-level. Use techniques such as segmentation analysis, whereby the entire population is sliced according to certain demographic or behavioral attributes.