制定执行促销计划和活动的计划，并在样本受众中进行测试。制定方案计划，开展宣传活动试点。制定有关如何、何时、何地以及由谁部署促销计划和活动的计划。设计激励或诱使消费者接受组织的产品。开展焦点小组和试点计划，从目标受众中接触到少数人，以验证有效性。 Developing a scheme for executing the promotional programs and campaigns, and testing these on sample audiences. Create a program plan, and carry out trials for promotional activities. Develop a scheme for how, when, where, and by whom the promotional schemes and campaigns will be deployed. Design incentives that convince or tempt the consumer to take up the organization's offerings. Conduct focus groups and pilot programs that reach out to a smaller number of people from among the target audiences to validate effectiveness.