通过利用从定量以及任何定性绩效评估中收集的见解来微调促销活动。改变已部署的计划、活动和计划的某些属性，以增加所产生的影响，这些措施已达成共识，例如客户吸收、市场渗透、所产生的影响的维持以及通过营销产品实现的收入增长。 Fine-tuning promotional activities by employing the insights gleaned from the quantitative, as well as any qualitative, performance evaluations. Change certain attributes of the schemes, campaigns, and programs deployed in order to increase the impact generated, in terms of measures already agreed upon such as customer uptake, market penetration, sustenance of impact created, and revenue growth through offerings marketed.