计算组织产品/服务的未来需求。使用销售数据中确定的趋势和模式来估计未来需求。使用预测来为未来的客户需求做好准备，并重新调整职能和业务部门的战略过程。 Calculating the future demand for the organization's products/services. Use the trends and patterns identified in the sales data to estimate future demand. Use forecast to prepare for future customer demand and to recalibrate the strategic course of functions and business units.