通过衡量潜在客户对组织产品的行为，使他们成为可信的潜在客户。三角测量可以提高销售和营销工作的效率。建立潜在客户的详细资料。确定他们已经使用了哪些产品/服务，他们是否有决策权，他们对已经使用的产品/服务的看法，他们转换的可能性，组织的解决方案在某些属性上是否比那些潜在客户当前使用的更好，等等. Qualifying the prospective customers into credible leads by gauging their behavior against the organization's offering. Triangulate leads to increase the efficiency of sales and marketing efforts. Build a detailed profile of the prospects. Determine what products/services they already use, if they have decision-making authority, their views on the products/services they already use, how prone they are to switch, if the organization's solution better in some attributes than those prospects currently use, etc.