通过定期系统地协调多个接触点上的交互来管理组织与其客户的关系。协调组织与客户接触的努力。为来自客户的互动创建和管理有效的接触点，其中可能包括电子邮件、社交媒体互动、新闻通讯和直接对话。 Managing the organization's relationship with its customers, by systematically coordinating interactions over multiple touch points, on a regular basis. Coordinate the organization's efforts to reach out to its customers. Create and manage effective touch points for interactions from the customers, which could include emails, social-media interactions, newsletters, and direct conversations.