建立一个总体、紧凑的声明，简明扼要地强调组织的使命。定义并传达清晰简洁的使命宣言，其中概括了组织旨在如何进行以建立战略愿景[10020]。征求高级管理层和战略主管的重要意见，并与营销或相关职能部门的人员合作。 Establishing an overarching, compact statement that concisely underscores the mission of the organization. Define and communicate a clear and succinct mission statement, which encapsulates how the organization aims to proceed in order to Establish a strategic vision [10020]. Solicit critical inputs from senior management and strategy executives, and collaborate with marketing or personnel from allied functions.